Loyalty programme with the POS terminal

We offer loyalty programs at affordable prices, which are suitable for small companies with a single point of sale, as well as for larger companies with multiple points of sale and numerous cash registers.
The programme consists of the EasyBiz web application, an optional number of POS terminals and an optional number of loyalty cards with a magnetic strip.
The advantage of the EasyBiz web application is that the loyalty programme does not need to be installed into your computer, since you may safely access it from any location (e.g. from the company, point of sale or home).
The advantage of the POS terminal utilization is that it requires no computer connection at the point of sale and its small size enables the installation to the cash desk by the cash register (usually next to the Credit Card POS Terminal). The telephone connection or internet connection is efficient for establishing a connection between the POS terminal and the application.
The advantage of magnetic cards are their fast and reliable customer identification, optimum relationship between the required safety and production price and recognition of the cards by the customers as a part of the loyalty programme.
EasyBiz application allows the monitoring of purchases made by the loyal customers, to assign loyalty points, discounts or practical prizes to loyal customers, to manage customer relationships (CRM – Customer Relationship Management), sales of gift cards with prepaid cards and the realization of sales campaigns.
A loyalty programme consisting of the POS terminal and cards is suitable for sales companies, catering companies and other services companies that wish to build an even closer relationship with their customers.
The programme has a modular structure and allows for the simple addition of new points of sale and the connection of a larger number of different stores at various locations into a network.
Besides the loyalty programme and the necessary equipment we also provide assistance for designing the loyalty programme and the realization of the marketing activities.
The loyalty programme with the EasyBiz application is a well-tested solution, since it is presently being used by over 150 companies, the largest client having over 150 terminals within its network.

Frequently asked questions by our clients:

Why is a well-structured loyalty programme so important for the success of the company?

Loyalty programmes directly influence the retention and return of customers and thereby the profitability of the company, since the investment into existing customers is far cheaper that investment into attracting new customers.

Research conducted by recognized professionals has shown that the retention of 5–10% of the customers prior to their leaving to the competition may increase the company’s profit by up to 100%.

Which companies usually decide to implement loyalty programmes?

A loyalty programme is a very efficient marketing tool for large and small store networks and independent sellers of various products (clothes, footwear, sports equipment, toys, children’s equipment, groceries, etc.), personal services providers (from banks, insurances, cosmetics, hairdressers, tourist services, etc.), hotel and tourist services providers, transport services providers (airlines, taxi services).

What is a loyalty programme?

A loyalty programme is a systematic and planned marketing approach used by the company to raise the loyalty of the customers with given incentives. The most important objectives of the loyalty programme are:

reducing the number of consumers going to the competition;
encouraging the long-term relationship of the customer towards the company, store or trademark;
increasing the value of the individual purchases made by the consumer;
increase of the purchasing frequency of the consumer;
increase in income and profit.

For further information write to us at info@mave.si or call us at +386 41 884 124