Loyalty cards

Loyalty cards

  • Loyalty cards are made from plastic cards of a standard size (86.0 × 54.0 × 0.76mm) or mini cards, standard cards that can be broken into three identical parts and can be worn on a key chain;
  • They support various printing methods: for printing smaller quantities (1 to 500 pieces) high-quality thermal retransfer printing is used, whereas for printing larger quantities (over 500 pieces), offset printing is used during the production of the cards; In comparison to the cheaper thermal transfer printing (or direct printing), thermal re-transfer printing offers colours and tones and full bleed printing and is suitable for most demanding designs with bright and dark background;
  • Cards can be serialised with a serial number and a bar code or personalized with the name and surname of the customer;
  • They support various options for information system communication: contact or contactless chips, magnetic strip, bar codes, etc.;
  • We can also undertake the production of flyers with registration forms and fastening the cards onto the flyers, if necessary.
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Frequently asked questions by our clients:

Why are loyal customers so important for business?

Loyal customers are of key importance for business success and an increase in profits, since they:

  • often or even regularly purchase the company's products or hire their services (repeat purchase),
  • purchase new and improved products (sales of more expensive products),
  • recommend the company to their friends and other customers (acquisition of new customers),
  • do not respond to offers from competitors, even though they might be better (stable market position),
  • cost the company less than the acquisition of new customers (due to marketing and sales costs a new customer costs the company on average at least five times more than an existing customer).

How to generate and maintain loyal customers?

Customers do not just become loyal overnight. Building a customer's loyalty is a long-term process, which begins with target group segmentation, communication with target groups, the first contact with the customer, every subsequent contact and is developed throughout the entire sales and after-sales cycle.

A loyalty programme is one of the ways to foster a relationship with your customers and to build their loyalty. Tools which are used to generate loyalty, are loyalty cards, also referred to as discount cards or rewards cards. Contrary to gift cards, which specifically stimulate purchase and attract new clients, loyalty cards are specially aimed at fostering relationships with existing customers.

They are used to:

  • promote various purchases and promotions – one-time purchase, seasonal and time-limited purchase, repeat purchase of existing products (long-term loyalty programme) and purchase of new and improved products;
  • seize the opportunity and allow your customers to promote the company themselves (cards represent a permanent "pocket promotion", since customers keep them in their wallets next to other cards);
  • new clients are attracted based on recommendations spread by the existing – loyal customers;
  • we build our own client base;
  • we identify the customer’s needs and tailor the offer to the customer (their preferred items for purchase, when and how many times they carry out a repeat purchase, what is important to the clients, etc.);
  • we analyze the efficiency of the promotions carried out and improve the efficiency of future promotions.

You can choose between different loyalty programmes, from the most simple programmes, which are within the price range of micro and small businesses, to complex solutions, embedded in strategic business models (e.g. CRM - Customer Relationship Management) and can be connected to superior systems.

For further information write to us at info@mave.si or call us at +386 41 884 124